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First there was El Dorado. Then came El Paso, followed by the venerable El Camino and El Torino. Now there is El Cheapo, the finest in liquor store type stuff.
It hasn't been an easy journey, corporation-wise, as a series of El Cheapo business opportunities proved to be unfortunate choices. El Cheapo Airlines was probably a bad idea anyway. El Cheapo Health Insurance was another unfortunate choice. El Cheapo Sushi proved that sometimes saving money is unwise. El Cheapo Parachutes never quite got off the ground.
So the groundbreaking "El Cheapo" concept was brought to the wide open world of small town West Texas liquor stores and there was no looking back.
Let's face it, if there's only one other liquor store around and if we're El Cheapo, what are they? The Ritz? The Country Club? The Hoity Toidy? The Cat's Meow? The Waste of Money?
Eschew such other places and enjoy the very best in cheap liquor stores.
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